General Motors has wide range of car models to its kitty, but the company seems to be concerned about the sales of Chevrolet Silverado. The company witnessed deep in the sales of Chevy Silverado following the heavy discounts offered by the competitors. To overcome this loss, GM is all geared up to face the competition with special incentive programs on Chevrolet Silverado. These incentives are not for the 2013 models as the company is already done with it but the incentive scheme has been rolled for 2014 pick-ups.
Chevrolet Silverado – A brief overview
This work truck pickup vehicle comes with 4 speed automatic transmission. The 3 seater truck is equipped with 4.3 L engine with V6 cylinders. The engine power is quite high with torque of 260 ft-lbs @ 2800 rpm and the horsepower of 195 hp @ 4600 rpm. The fuel capacity of 15 to 20 mpg is offered with the fuel tank capacity of 26 gal. The truck also offers substantial driving comfort with power steering, adjustable steering, cruise control and many other supporting features. The in car entertainment system is also fitted with 4 speakers, mass antenna and AM/FM stereo.
The safety features like 4 wheel ABS, front side dual airbags, front head airbag, traction control and child seat anchors make this vehicle much convenient compared to other pickup trucks.
The impact of the incentive scheme
This Chevy pickup vehicle is already a big hit in the market with the above mentioned features but the company is still facing problem in attaining the desired sales due to the price rivalry. The incentive scheme by GM would definitely work in the favor of this comfortable and stylish pickup vehicle by Chevy.
The features backed by the incentive scheme rolled by GM would keep the competitors on their toes to introduce more aggressive marketing tools.